Responsiva Data Lists Blog

Opticians - Ophthalmic (Optometrists) in sale. Available data lists: 5. Exclusion lists typically comprise a data file of undesirable industry classifications. With some two thousand distinct industry types, the creation of a standard exclusion list ensures that Responsiva will pre-screen your mailing data and avoid the supply of these undesirables. Typical exclusions include government civics such as fire stations and libraries. Were you aware that Responsiva will give your current marketing database a free data quality audit? The whole process is usually turned around within a day and identifies the strengths and weaknesses of your prospect database. Accurate and well-targeted marketing data lists are crucial to lead generation so take advantage of this free service to ensure yours are in great shape. B2B prospect data may be segmented by postcode area, of which there are 124 distinct values. The postcode area is the first one or two letters of the postcode, such as AB, B and BS. Postcode areas are typically used to define sales territories, ensuring that the data list you purchase is segmented appropriately. It is possible to supply email lists as one per busuness site, or multiple emails per premise. On average each business premise has up to three email addresses available. Typically email addresses relate to a senior decision maker (director / proprietor), but some email data is managerial or generic The response rates of a direct mail campaign will depend on your market, message and timing. The message is down to your mail-piece design and the market depends on the data. Although we cannot identify a prospect mailing list of guaranteed responders, Responsiva will at least ensure that you data list is suited to the right market. Telephone data lists need to be screened against the TPS file. In total 27% of the business data universe is registered. However, telephone prospect lists with up to 5 employees have a 33% loss through the TPS screening. This figure reduces to just 17% of the business universe of more than 5 employees. Unique reference numbers (URNs) are supplied with all business mailing lists as standard. These are used not only for ensuring data is not-resupplied, but may also be applied to the mailing piece for ease of reference with response. This enables you a fast look-up of responders to the original database list. Do you require head offices only with your b2b prospect data lists? There are numerous fields Responsiva filter the prospect lists by to achieve this. These include the premise type, the site job titles and the number of sites of the business. i.e., single sites are head offices, whilst multi-site businesses require a head office premise and a named director. More than 10% of businesses trade from home, which is an important factor to consider when sourcing a prospect database. Not only are these companies generally very small by employee size, but they are also non-conventional in terms of their operation. Therefore it is important to consider the business premise type when sourcing mailing data. Nearly four percent of the business universe comprises workshops and repair outlets. These can be broken down by industry if desired, as business data lists targeting this premise type are less frequently chosen. Any data file supplied by Responsiva will include the premise type as a standard output field.