Letting Agents in deeside. Available data lists: 3.
Exclusion lists typically comprise a data file of undesirable industry classifications. With some two thousand distinct industry types, the creation of a standard exclusion list ensures that Responsiva will pre-screen your mailing data and avoid the supply of these undesirables. Typical exclusions include government civics such as fire stations and libraries. If your marketing should be targeting large companies, it is imperative to specify the ideal company size at the start. Most are unaware that less than 2% of b2b mailing lists have an employee size of at least 100. The data enhancement process is particularly relevant to append employee size to your existing database. Many database lists lack the breadth of data fields required for simple post-campaign analysis. Responsiva offer a database enhancement program to append valuable information such as employee size, premise type and industry classification. This gives your marketing database the power to understand where your prospects are converting to sale. Not all warehouses in the file of business data are large. It may surprise you to learn that 82% have less than 20 employees. 3% have 100+ employees, whilst 15% have 20 – 99. Premise types (and industry classifications) are great for recognising your target market, but employee size can respect your sale potential within a prospect list. The London area is unusual in prospect list terms, specifically in how the data file is defined. Typically there are two choices. The first is to select the compass point postcodes (N, NW, WC, EC etc) which approximate zones 3 to 4. The second (Greater London) would include postcodes as far as Watford, Enfield, Kingston and Dartford. Contact names and job titles are available and provided with 97% of Responsiva’s b2b mailing lists. If it is essential that 100% of your mailing data has a senior contact name then please let us know. In this case we will only supply you with a marketing data list where the name and job title is populated. A business mailing list may be segmented by county. It is more common to run data counts and create a database list by the postcode (either by area or the districts) but counties may be applied as a preferential filter of the data. Some areas (such as “London” or “West Midlands”) will require a tighter definition to ensure clarity. Responsiva’s email lists comprise 1.5 million business email addresses. The data is verified regularly to ensure email data accuracy and high delivery rates for campaigns. The email data list can be selected by numerous variables including geography, business classification, employee size and job function. An oversupply can be given to cater for the hard bounces too - just ask! Data cleansing (or database cleaning) is the process by which your existing database is updated. This ensures your legal compliance with the Data Protection Act, requiring you to take reasonable steps to keep your data updated. In addition to address cleansing and gone-away flagging, new fields can be appended such as business emails and telemarketing data. Depending on your product or service, company branches may make suitable prospects for your mailing lists. Branch and office managers are typically empowered to decide on such services like recruitment or charitable donations, so should be included in your prospect data lists. If they are undesired however, Responsiva can exclude them.
