Responsiva (www.Responsiva.biz) have 425 business prospect data lists in Ellon (AB41) and 11,500 across the full Aberdeen posal area.

Whether you are looking for mailing lists or telemarketing data lists Responsiva can supply you with business data from two thousand business data classifications to suit your marketing needs.

All business list information is provided with the industry description as well as the full company name & address details. Extra information supplied as standard includes:

·         Senior contact name and job title

·         Telephone number (TPS passes only)

·         Premise type and employee size

·         Website and fax number (where the company has one)

·         Email addresses are available, but quoted seperately to the standard business data lists

Business data lists from Responsiva is guaranteed in quality and you will not find a better list broker service elsewhere.

Company Premise Types

With 14 distinct premise types Responsiva’s business prospect data can be segmented to your perfect marketing requirements. These are as follows:

1.      Factories                      (4.1%)

2.      Warehouses                 (1.3%)

3.      Traders from home      (11.8%)

4.      Retail outlets                (31.0%)

5.      Offices                        (14.7%)

6.      Head offices                (21.9%)

7.      Education                    (2.7%)

8.      Medical                       (3.6%)

9.      Transport                     (0.1%)

10.  Civic                            (0.4%)

11.  Workshops & repair    (3.6%)

12.  Sports & leisure           (2.3%)

13.  Centres of worship      (1.0%)

14.  Other                           (1.7%)

Data lists may be tailored to your market using the premise type. For example, fork lift truck companies would need to target warehouses, and photocopier companies would prefer a prospect list of offices.

Contact Responsiva on 0800 118 5000 for further information and your free business data list counts.

Stonehaven has 382 businesses, covered by the postcode AB39. The full Aberdeen postcode area (AB) however has 11,500 business data lists available for marketing.

Customer Data Profiling

One of the strongest methods of identifying ideal prospect data lists for marketing is to profile your existing customers. A b2b mailing list is at its best when the prospects resemble your existing customers.

A customer profile has three stages:

1.      Match your customer data to the business universe.

2.      Profile the variables of the matched customers, and search for trends within the file.

3.      Identify the business data from the universe which is not an existing customer (”net names”)

The most common trends typically occur with the industry classifications, market sectors and company sizes.

Customer profiling yields a targeted business data specification for your key prospects. (e.g. “Finance Sector with 20+ employees”).

The final stage is to identify the net names; i.e., the number of prospects meeting this b2b data specification which are not already resident within your customer file.

New Data Lists

From two thousand different business classifications there are eight Business Groups:

·         Service Sector

·         Retail

·         Transport

·         Food & Drink

·         Agriculture

·         Manufacturing

·         Construction

·         Materials & Chemicals

Data lists may be selected from these groups, or excluded as desired.

Defined by the postcode district AB36, Responsiva have just 25 business data lists available for marketing from this lowly populated region. In running a marketing data campaign to this area, it may be better to consider the 11,000+ business data records from the full Aberdeen (AB) postcode area.

Free Data Counts

When searching for prospect data you will need counts of the businesses data within your target specification; Responsiva supply these free of charge.

Typical data list counts are made by company size, business classification and geography. e.g., how many plumbers and builder are there in Wolverhampton and Walsall?

Simple counts of data lists are presented thus:

·         Builders:          204

·         Plumbers:        150

But cross-tabulations compare two variables together, such as business classification and postcode area:

Business data counts and basic cross-tabs are supplied free by Responsiva, to give you a full picture of the available prospect data within your target market.

How Many Records Should you Purchase?

There is no need to purchase a prospect database of 20,000 businesses if you can only market to 1,000 per month.

Most data list providers operate a minimum order level. Responsiva’s is lower than most, with the smallest data lists being appropriately sized for the sole trader.

A dedicated telemarketer will make a typical 100 – 150 calls a day. That’s around 2,500 records per month.

Defined by the postcode district AB32, Westhill has just over 200 businesses which may be sourced for marketing.

The full AB postcode area however has more than 11,000 business records for consideration.

Business Groups & Market Sectors

With over two thousand industry classifications business data lists cover eight Business Groups:

·         Retail

·         Service Sector

·         Transport

·         Food & Drink

·         Agriculture

·         Manufacturing

·         Construction

·         Materials & Chemicals

Prospect mailing lists can target any combination of these business groups, or be segmented by their respective market sectors; for which there are more than one hundred classifications.

For example, the retail sector includes prospect data lists of all industries where a consumer may enter to purchase the businesses services. Not just “shops”, but also pubs, petrol stations and chemists.

The Service Sector is probably the most diverse in business data classification terms, spanning not just business services but also Education, Medical and Government market sectors.

Why Choose Responsiva? (www.responsiva.biz)

Many data list suppliers supply business data from a UK universe of around two million businesses, but not many areas competitively priced as Responsiva. Five reasons to source your marketing data lists from Responsiva are:

1.      Response times

Almost all enquiries to Responsiva are responded to within one hour.

2.      Data knowledge.

There is twenty years of marketing data expertise and experience with Responsiva.

3.      Account management.

The Account Manager answering your call will manage enquiry with full competence.

4.      Free data counts.

All data counts are supplied free of charge with your quote.

5.      Simple pricing structure

All quotations have a simple pricing structure with no confusion.

 Contact Responsiva now on 0800 118 5000 to get a free count and quote for your prospect data lists.

Whether you are looking for mailing lists or telemarketing data, Responsiva can supply you with business data from two thousand different industry classifications which is ideal for your marketing needs.

Laurencekirk has nearly 200 data listsavailable from Responsiva (0800 118 5000) and covers the postcode district AB30.

There are two ways of segmenting prospect data lists by business size; either by turnover or number of employees.

The main issue with selecting data lists by turnover is that many companies are not required to file accounts, such as limited liability partnerships. So the turnover value is not populated with every business.

Responsiva recommends the use of employee size for business data. Facts & figures when purchasing b2b data from list brokers are:

·         53% of business lists have 1-4 employees.

·         31.5% of business data has 5 – 20 employees.

·         15.5% of data lists have >20 employees.

Depending on the Market Sector(e.g. Finance, Manufacturing etc) Responsiva can apply a “turnover by employee” ratio to your chosen marketing data lists.

The full Aberdeen postcode area (AB) has more than 11,000 business data lists available for marketing. Contact Responsiva at www.responsiva.biz to get free data list counts and a quotation.

As 27% of the business universe is registered with the Telephone Preference Service, Responsiva only supply counts of telephone marketing data which has been pscreened. i.e. from the remaining 73% of the file.

Marketing data lists are supplied by list brokers, in a spreadsheet format to use for mailing or telemarketing campaigns. Warwick is covered by the two postcode districts CV34 & CV25 from where Responsiva (0800 118 500) hosts 1,400 busienss data lists suitable for marketing purposes. Expansion into the full Coventry postal area yields more than sixteen thousand business lists.

Before purchasing marketing data it is vital to consider which business types you would wish to exclude. For example, inappropriate industries like charities, accountants, fish ‘n’ chip shops? There is a list of 2,000 industry classifications, which roill up into 100 market sectors, such as “Education” and “Finance”.

Other exclusion criteria includes company size: would you want to market to corporate companies, sole traders or SME’s?

If your services cover most industry sectors you may wish to consider the premise type. e.g. retail outlet, offices, factories etc. This considers only the type of building from where a business operates.

Marketing business list information can be segmented in many different ways and the Account Management team at Responsiva are there to guide you through every step of the process. Whether you are seeking direct mailing lists or telemarketing data, the service you receive from Responsiva will follow a similar path:

1. Initial open discussion on your target market.

2. Responsiva email you a confirmed prospect data specification, data list counts, samples and a quote.

3. You then decide whether this is marketing data your looking for, or whether some alterations are required - there is never an obligation to purchase just because you’ve received a quote!

Stratford Upon Avon has 1,300 businesses which may be purchased from www.Responsiva.biz as a marketing data list. Defined by the postcode district CV37, an expansion into the full Coventry area code of CV some 17,000 business data lists are available.

Prior to purchasing marketing data lists, you will want some counts of the suitable prospect data for your products or service offering. Responsiva provide these free of charge, either as simple counts or as full cross-tabulations. An example may include a breakdown of employee bands (e.g. 1-10, 11 - 20, 21 - 50 etc) by postal district.

Exclusions will also be required, such as inappropriate industries to market to, or to exclude businesses without a named director at site.

Alongside the counts of the available data lists, Responsiva also provide a sample record to illustrate the data list fields and format and a quotation for the prospect data most suitable for purpose. The service is fast and your call (0800 118 5000) will be answered by a highly experienced account manager. You can also send an “out of hours” enquiry to info@responsiva.biz where your enquiry will still be responded to.

When sourcing business prospect data lists the first aspect to consider is the geographical territory. Southam is defined by the postcode district CV47 from where Responsiva (0800 118 5000) have 450 mailing lists available for marketing. The full CV postal area has nearly 17,000 data lists available, which would be a better place to start because exclusions will be required.

Typical exclusions when sourcing business data are:

• Existing customer data (Responsiva offer a free deduplication service)
• Company size exclusions (e.g. exclude all businesses with less than 5 employees)
• TPS exclusions (i.e., exclude all businesses registered with the Telephone Preference Service). This is essential if you require telemarketing data.
• Premise type exclusions. e.g. exclude any business trading from home.
• Industry or market sector exclusions. e.g. exclude charities and public sector industries.

Responsiva offer a free data list counting service so that you may appreciate your market size prior to purchasing your prospect database. Free samples are also available in order to visualise the data list fields and format of supply.

The service at Responsiva is fast and proficient so please add Responsiva (www.Responsiva.biz) to your list of preferred suppliers when looking to source business prospect data.

When running a direct marketing campaign you will need to source data lists from a reputable supplier. If opticians are your target market, there are some five thousand data lists within the UK. Two thirds of these are operated by an owner (i.e., “proprietor” or “director”) whilst the other third are run by a manager (or branch manager), which is indicative of one of the high street chains. This is worth consideration when sourcing prospect data lists because a key decision may be required at a site level, rather than head office. For example, a new style of frame is unlikely to be adopted by a branch manager.

When purchasing data lists Responsiva (www.responsiva.biz) will first supply you with free prospect counts of the industries relating to your target market, along with a sample record and quotation for the prospects meeting that criteria. This way you can be assured that you are buying the right data lists to suit your purpose.

One of the best ways to market your business to plasterers is to source data lists for a mailshot. There are approximately 5,000 plasterers data lists within the UK which Responsiva can supply you within one hour of order.

Plasterers fall within the Market Sector “Interior Building Services”, which also includes plumbers, electricians, painters, decorators, tiling contractors, window installers etc. In total there are nearly 60,000 business data lists available from this sector. Many are the “man with a van” trade, so would make a great prospect data list for white van retailers, mobile phones, workwear, fuel cards and even tools.

To get the right data lists for your marketing it is always best to speak with an industry expert, and at Responsiva you will speak with a company with more than 20 years of data experience behind it. Call 0800 118 5000 to get a free quote and counts of the data lists which are most appropriate for your marketing.