Responsiva dedicate an experienced Account Manager to all prospect list sales. The reason for this is to ensure that you receive the right prospect lists for your marketing and ensure there are no inadvertent mistakes which can easily occur from the automated online prospect list systems.

If you are marketing into the West Midlands, Responsiva will always ensure that the terminology of “West Midlands” is accurately defined before you purchase your prospect list. And what we have found is that most customers are happy that this is defined by six postcode areas: B, CV, DY, WV, WS & WR (though some would wish to exclude CV & WR).

Within the Birmingham postcode area (B) Responsiva have a prospect list of 34,832 businesses. If the Birmingham area represents your target catchment, the next stage is to identify the prospect lists you don’t require. There are generally just four key variables to focus on as follows:

1. Premise Type: would your prospect list want to exclude medical establishments, companies trading from home, educational establishment and places of worship? The typical target premise types are offices, retail, factories and warehouses, so Responsiva ensure the premise types you need are the ones your eventual prospect list contains.

2. Industry classifications. Because there are around two thousand distinct business classifications, Responsiva have grouped these into market sectors and business groups. This enables the swift identification of the right prospect lists by reviewing the relevant sectors. For example, within the education sector there are some 40 distinct classifications. These don’t just include prospect lists of schools, nurseries, colleges and universities, but also special schools, driving schools and horse riding schools. More specifically, not all education business types operate from a classroom environment.

3. Company Size. This is one of the main variables to consider for your prospect list. Company size doesn’t just determine a potential need of your company’s products or services but it is also indicative of value. There are numerous pitfalls in selecting prospect lists by company size and Responsiva ensure these points are covered.

4. Contact Job Title.  This variable is regularly overlooked by list brokers with the argument that you get “the most senior contact name available with your prospect list”. What does this mean? It doesn’t just include company directors and owners, but one can also argue that a supermarket branch manager is indeed the most senior contact name at that site. Responsiva take care to ensure that your prospect list is not only accurate but fit for purpose too!

Whatever your prospect list requirements the best company to contact for an efficient and competitively priced service is Responsiva. All contact details are available on the website: www.responsiva.biz

Many perceive the online prospect list ordering systems to be cheaper than the list brokers who provide a human Account Manager to look after you personally. This is actually a false economy and the very reason why the most reputable data list providers all provide a dedicated team to making sure their customers get the right prospect lists.

Not only does the prospect data usually come at a similar price when serviced by an experienced Account Manager, but also you avoid all the unnecessary wasted costs on sourcing a weak prospect list. For example, if half of the prospect data you buy is totally unsuitable for your marketing then half of the costs of telemarketing or direct mail (e.g. telemarketers’ wages or postage & packing costs) is also wasted. And this is considerably higher than the cost of the original prospect lists.

Within St Albans (AL) Responsiva (0800 118 5000) have a prospect list of 5,589 business records. If this is your geographical target, Responsiva’s account management team then seek to help you identify whether there are any businesses within this file which you would not wish to market to. Some examples include;

• Would you really want your prospect list to include the sole traders or companies of 200+ employees?
• Would you really want your prospect list to include all civics? (e.g. fire & police stations, local authorities etc)
• Would you really want your prospect list to contain (for example) charities, solicitors, plumbers?
• Are factories, hospitals or businesses trading from home the right premise types for your prospect list?
• Does your prospect list require screening against the Telephone Preference Service?
• Does your prospect list require named directors and company owners, or are branch managers suitable targets too?

These are just some of the questions you should be having an open discussion about, and why all prospect lists supplied by Responsiva (www.Responsiva.biz) come with the free support of a dedicated industry expert.

The cost of NOT having this support is that you run the risk of your prospect lists containing totally undesirable prospects. And it is so important to remember that this is not just the cost of the prospect data at stake; it is also the follow-on costs of marketing to that prospect list afterwards!

Call Responsiva on 0800 118 5000 to get some free prospect list counts, a quote and a sample. You’re guaranteed to get the right prospect lists for your marketing and the service is not just fantastic at the front end; the after care service is always there for you too.

Responsiva (0800 118 5000) have 14,231 business prospect lists in Oxfordshire (OX) which are now available for your direct marketing. In sourcing a business prospect list it is always best to work with a company that provides an experienced Account Management service, rather than an online ordering system. This is because even though the data list purchaser may think they understand data, only an experienced industry expert will truly appreciate the potential pitfalls for the customer before they buy. An automated online ordering won#’t point this out to you before you purchase! And it’s not just the cost of the prospect data you would then be facing; what about the price of all those postage stamps or telemarketing calls too?

One example of a pitfall with prospect list purchasing includes the fork lift truck company who provided a list of industries which are prevalent users of fork trucks. And when the industries are selected (from the full compliment of two thousand distinct classifications within the prospect list universe) out pops the data to their desired geographical remit. And yes, many of the companies did use a fork lift truck and made a viable target. However, there were two types of weak prospect from within this file, making these particular records in the prospect list as good as totally worthless:

1. Companies with one or two employees. At best the fork lift truck company may sell one fork truck - if they were very lucky!

2. Companies which although met the right industry specification, outsource their work to another supplier of (for example) pallet storage and logistic services.

Responsiva’s solution is to ignore the industry classifications completely and focus the prospect list solely on businesses trading from a WAREHOUSE premise. This eradicates the need to trawl through the industry types and focuses the prospects lists on the companies who have a need for a fork lift truck.

Would solicitors be a good industry to target for selling fork lift trucks? Of course not! However, there are solicitors within the business universe who do trade from a warehouse. Why, I am not sure: possibly for the mass storage of legal documents. And for this they would require only the very best of security and equipment: i.e., fork lifts.

A prospect’s “need” for your product or service isn’t the only consideration in marketing your business; prospect value also has to play its part. And here we consider the company size for your ideal prospect list. A sole trader will have less value than a warehouse with 10+ employees. The latter having more likelihood of requiring multiple purchases.

At Responsiva you receive a prospect data sourcing service which is second to none, thinking outside the box to get the right  prospect lists for your marketing. You don’t get over-sold a mass of unsuitable prospects but instead get to intelligently discuss your products and services and how they may best be promoted through a direct marketing initiative. Responsiva’s customer services ensure that the prospect list you really need is perfectly suited to your marketing requirements. Not only is the service intelligent and efficient, you also get a truly excellent rate as well. You can contact Responsiva on 0800 118 5000 or browse the website at www.responsiva.biz .

From a universe of some two million UK businesses, Responsiva (0800 118 5000) have 11,403 prospect lists in Aberdeen (AB) to choose from for your marketing.

Getting the right prospect list is vital to the success of any marketing campaign which is why Responsiva ensure that every prospect data supply is managed and delivered by a highly experienced marketing data expert, rather than leaving you alone in the dark to stumble your way around the typical pitfalls you would encounter from an online ordering website.

An example of a typical pitfall is with the employee size. If you require a prospect list with at least five employees then an online ordering system will give you just that. But what does “5 employees” really mean?

It means that when the business was last called for a verification (which can be anything from one day to a year or more ago) the person at the end of the phone has stated that there were five employees. This figure could have changed since then, depending on the company’s recruitment and employee churn. This is understood and generally accepted by most who buy prospect lists for marketing.

And what is also accepted are occasional keying errors by the data gatherer, perhaps hitting the “5″ button instead of the “4″. However, this is quite rare.

But what is not anticipated are the “exaggerations” or “rounding” by the businesses themselves. Here is proof that when a business is called and asked how many employees it has, there is an element of rounding off to the nearest simple number:

Companies with 99 employees: 26

Companies with 100 employees: 5,219

Companies with 101 employees: 7

In reality there should be almost exactly the same number of businesses with 99, 100 and 101 employees. No business (of approximately this size) seeks to employ precisely 100 employees! We can see and accept from these figures that the total number of businesses with exactly 100 employees is most likely an equal share of the total number of businesses between 90 and 110. i.e., a twentieth.

Does this really matter? If you are looking for prospect lists of 100+ employees, it probably makes very little difference if some actually have 90 - 99. But where this really kicks in is with 5 employees: this is the lowest figure where companies tend to band themselves. If your business sold (for example) training services, requiring a minimum of 3 learners then 5 employees will be very important from the prospect list you source.

And if you sold business mobile phones or pc support services, requiring companies with a genuine 5+ employees then you wouldn’t want your prospect lists to contain just three employees. Or (as often happens) a married couple (with one of the partners a dormant party in the business) plus two temps.

This is just one of the pitfalls where online prospect list ordering systems do not help to point out the potential problem with your selection.

Where Responsiva are truly different is that not only do you get an incredibly fast and efficient service from the human being at the end of the phone or email, but you get intelligence too. Business coaches for example, requiring an absolute minimum of five employees, are recommended to consider 6+ employees. This minimises their risk of purchasing a substandard prospect list.

And the best part about Responsiva: the price is still more attractive than most of the online ordering systems!

Call now or send an email to info@responsiva.bizwhere you’ll receive free data counts and a quote for the right prospect list for your marketing. Once you’ve worked with Responsiva once you won’t ever want to change suppliers.

With 4,750 prospect data lists of Kitchen Planners & Furnishers available from within the UK there is a sufficiently large marketing pool to consider.

The industry classification (Kitchen Planners & Furnishers) falls within the Market Sector of Furniture & Furnishings which hosts more than 20,000 business data records across 34 distinct business data classifications. Other classifications within this market sector include blinds, upholsterers, bathroom equipment and planners, cabinet makers, beds & bedding, shopfitters and even office furniture and equipment.

Identifying the right industries for your marketing is the key to purchasing the right data lists. At Responsiva there is always a first class service to help you get this right, and one of the strongest methods of identifying the right prospect data is to profile your existing customers.

Customer Profiling

Business mailing lists are strongest when the prospects resemble your existing customers. There are three elements to a customer profile; 

1.      Match the customer database to the UK universe

2.      Review the business data fields in the universe to pick out profile trends.

3.      Identify the business data lists which are not resident within the customer database. these are called “net names”.

Common trends usually appear within the business market sectors and employee count.

The resulting “product” of a customer profile is a specification for a prospect database. 

Finally a count of the net names is produced. This is the volume of new prospects meeting the marketing data specification but not present within the customers own database.

To get the right support and advice in identifying your ideal prospect data lists call Responsiva on 0800 118 5000 where an industry expert will be there to help.

Charity shops are often excluded from the specification of new prospect data lists. The main reason beingwhat could a business sell to them? Typically all key decisions are made from the head office anyway, and any local decisions which are made by business branches may not be applicable either. One example being recruitment services; recruitment companies “sell” businesses prospective new employees and charity shops are looking for volunteers rather than paid employees.

When sourcing prospect data lists many companies first seek to identify the business types which match their ideal specification or target market. This may be the Retail Sector for example. However, it is also very wise to consider the prospect data which is unsuitable and make the appropriate exclusions from the marketing lists. Charity shops is a very good example of a potential exclusion from prospect data lists for two main reasons;

1. They are almost all “branches” and therefore there is no key decision-maker within the available business data lists.

2. By the nature of their industry they are not renowned spending money on new products and services, making them less responsive to marketing data campaigns.

However, this does not mean that every business would wish to exclude charity shops from their prospect database. There are some 4,800 charity shops available as data lists within the UK and if they are required Responsiva (0800 118 5000) can provide them.

With just 70 businesses, Macduff is serviced by the postcode district AB44 in Banffshire.

To source business data lists for your marketing it is important to get the right prospect data specification. this is achieved by reviewing the following variables, in no particular order:

1. Geography

The full AB postal area has more than 11,000 business data lists available for marketing, so this may be a good place to start if your business is located anywhere within the Aberdeenshire or Bannfshire areas. 

2. Industry Classifications

With ap[proximately two thousand distinct industry classifications it is important to get your target market right. There would be no need to necessarily wade through all 2,000 industry types however, because they all group up into 100 market sectors, or even just 8 business groups (such as retail, manufacturing etc).

3. Premise Types

There are fourteen different premise types, such as retail outlets, companies trading from home, offices, factories etc. The premise type variable can be crucial when sourcing data lists for a specific company type. e.g. photocopiers are best sold into offices, fork lift trucks best targeted at warehouses etc. When using the premise type field the industry classifications can often be ignored!

4. Company Size

Depending on your company’s products and service, the company size of your prospects may be relevant. For example, if you offer NVQ training there is little point in targeting the sole-trading business. Typically in this case a minimum number of employees would be applied to filter the data lists before selection.

There are other variables to work with in order to segment your ideal prospect data further before purchase. Responsiva wil help guide you through an appropriate set of parameters to enable some prospect data counts to be emailed to you. This will lead to a quotation (and data sample) for you to consider without charge or obligation until a purchase is agreed.

To find out more about how Responsiva can support your data list marketing call on 0800 118 5000.

Covered by the AB43 district, Fraserburgh has 514 business data records which may be supplied as a marketing list from Responsiva. Expanding into the full Aberdeensire postal area (AB) yields 11,400 marketing list records.

Geographical Requirements

The specification for business marketing data lists should initially be focused on the geography, even if this is the full UK. Mailing data lists may be segmented geographically by:

·         Post town

·         County

·         Postcode AREA (e.g. “WR”, “B”, “SW)

·         Postcode DISTRICT (e.g. “WR1“B6 – 8”, “SW3 & 4”)

·         Postcode SECTOR (e.g. “WR1 4”, “B6 7-9”)

The relevance of targeting business prospect data lists to a tight catchment area means reducing the driving time (and petrol costs) for the sales reps.

With 124 postcode areas in the UK marketing data lists canbe split into sales territories (e.g. “North West”, “Wales”, “London” etc). Responsiva provide this segmentation service without charge when data lists are sourced.

Other areas for consideration when sourcing business data are the industry classifications & market sectors, plus the premise types, employee sizes and the contact name job titles available. e.g. splitting “branch managers” from company directors and owners.

To get a free and professional quote for your marketing data requirements visit the Responsiva website at www.Responsiva.biz and call on 0800 118 5000.

One of the most trusted methods of marketing a business is through the purchase of prospect data lists for direct marketing purposes. There are approximately 750 business data lists in Peterhead, which is defined by the postcode district AB42 in Aberdeenshire.

Because direct mail typically yields a 1% response rate (depending on your marketing literature, target market and campaign timing) it would be advisable to identify a few thousand mailing list records from which to conduct an ongoing direct mail campaign.

Market Sectors

With two thousand different business classifications, prospect data covers eight Business Groups:

·         Services

·         Retail

·         Transport

·         Food & Drink

·         Agriculture

·         Manufacturing

·         Construction

·         Materials & Chemicals

Business mailing lists may target any number of these groups, or dig deeper into their respective market sectors, of which there are more than one hundred headings.

By way of example, the retail sector includes prospect data lists of all industries where a consumer may enter a premise to purchase a product or service. Not just “shops”, but also restaurants, garages and opticians.

The Service Sector is probably the most diverse of all business groups because it includes not just business services but also Finance, Education, Medical and Government market sectors.

To identify the right business data lists for your marketing (in Peterhead or any other geographical area) the best company to speak with is Responsiva on 0800 118 5000. Your call and all supporting advice is free and unlike some other list brokers you will get straight through to an industry expert who can help you with your campaign ideas. This results in free data counts and a quote for your data, along with a data list sample so you may visualise what you would ultimately be purchasing.

There are 4,876 companies offering the installation and servicing of central heating across the UK.

If these companies are your target market, the data lists of central heating companies can be sourced from Responsiva by calling freephone 0800 118 5000.

All business lists supplied by Responsiva contain the industry description, plus company name and address. The data lists also include the following information as standard:

·         Senior contact name and job title

·         Telephone number (Telephone Preference Service screened)

·         Employees and premise type

·         Website address and fax number where available

·         Email addresses are available, but quoted in addition to the standard business data lists

Telephone Preference Service

Telemarketing data is supplied pre-screened against the Telephone Preference Service (TPS) as standard to ensure compliance with data protection requirements. Statistics for the business data lists registered with the TPS file across the full UK universe of businesses are:

·         27% of telephone numbers are registered with the TPS file.

·         For companies with 5+ employees the figure drops to 16.5% of business data lists registered with the TPS file.

·         And for businesses with 20+ employees, only 12% of the universe is registered.

Smaller businesses find that an excess of marketing calls impacts their operation and daily trading. For this reason a higher percentage of the smaller companies are registered with the TPS file.

Contact Job Titles

The senior contact name’s job title is a key determinant when sourcing business data lists.96% of Responsiva’s mailing lists have a senior contact name.

When specifying business data lists, you may choose only the records which contain a contact name.

The job title tells us a lot about the business they represent;

·         72% of job titles are directors. This includes Managing Director, Proprietor, Partner, Chief Executive and Chairman. These are decision-making job titles with a clear autonomy at the business site. 

·         28% of job titles are managers. For example, Office Manager, Branch Manager.

These titles have value but are less likely to convert for marketing most services.