There are 18,300 prospect data lists in the Brighton postcode area, defined by “BN”.
One of the best ways to identify a strong prospect list is to review your existing customers. Specifically by ensuring that the resultant marketing data list resembles the attributes of your existing customers.
There are three stages to a customer profile as follows;
1. Match the customer data list to the full file of uk businesses
2. Review the variables of the matched customers to identify trends.
3. Identify the number of prospect list records not resident in the customer file (”net names”)
These trends usually occur with the industry classifications, market sectors and employee count.
Customer profiling produces a targeted prospect list specification (e.g. “Education Sector with ten or more employees”).
The last step is to review the net names. This is the business data records which satisfy the prospect list specification and are not present within your customer file.
Data Cleansing
Data regulation requires that data controllers take reasonable steps to keep their data lists up to date, and to delete any data list records which have no future and relevant purpose.
Responsiva’s data cleansing and enhancement service provides two valuable initiatives for your marketing data as follows:
1. In matching your prospect lists to the full business list universe;
a. Business gone-aways are identified and deleted
b. Your data lists are updated with up-to-date information.
c. Telephone Preference Service Screening is performed on all telephone numbers within your file.
2. Your database can then be enhanced with more relevant data list fields, including:
a. Employee count
b. Business classification
c. Premise type
d. New contact names & email addresses
e. Telephone number, website, fax number
All data list enhancement services are quoted for prior to any deliverable work being carried out.
Call Responsiva on 0800 118 5000 to find out more information on how this will benefit your prospect lists.
