There are 10,528 business data records available in the BA postcode area as a prospect list from Responsiva (0800 118 5000). To source the right b2b prospect lists it is imperative to deal with a list broker who provides a complimentary account manager to help with the b2b data selection. Whilst it may look easy to pick certain industries and postcodes from an online prospect list download system, there are many “unseen” factors to consider, and the click of a wrong (or misunderstood) button anywhere will yield the wrong prospect data lists for you.
Whilst all reputable prospect list ordering systems will ask you if telephone numbers are required (and then proceed to illustrate how many are registered with the Telephone Preference Service), none of them cover the full suite of possible pitfalls with the business data you are buying. One of the best examples is the clarity on employee size. This figure (if offered an exact employee size, rather than banded information) is NOT necessarily how many employees the prospects have today, but more a case of how many we were TOLD* the company has (and the actual number GATHERED**) at the TIME*** of the last verification.
* Companies may exaggerate their employee size. A Husband & wife partnership with two temps may declare they have 5 employees.
** Although rare, the prospect list gathering process does have keying errors.
*** And since the time of the last verification call, employee numbers may have changed.
In many cases we can accept that employee figures are fluid and subject to change. However, certain businesses require a prospect list which has an absolute minimum of (say) ten employees for their service to be applicable.
Where Responsiva are different is with the service, reflected by many years of experience in understanding what the data list variables truly mean. And where the employee size has a crucial minimum, Responsiva recommends caution by only taking businesses with a larger employee size. E.g. 12+ where an absolute minimum of ten employees are required. Whilst there will still be some prospects who have reduced their headcount, this selection criteria will ensure that only a minimum number of prospects have reduced below the requirement of ten.
Responsiva don’t charge for this account management service; it is all a part and parcel of ensuring the prospect lists you buy are fit for purpose and well targeted for your marketing. Contact Responsiva on 0800 118 5000 for some free prospect data counts and a quotation.
