Many perceive the online prospect list ordering systems to be cheaper than the list brokers who provide a human Account Manager to look after you personally. This is actually a false economy and the very reason why the most reputable data list providers all provide a dedicated team to making sure their customers get the right prospect lists.
Not only does the prospect data usually come at a similar price when serviced by an experienced Account Manager, but also you avoid all the unnecessary wasted costs on sourcing a weak prospect list. For example, if half of the prospect data you buy is totally unsuitable for your marketing then half of the costs of telemarketing or direct mail (e.g. telemarketers’ wages or postage & packing costs) is also wasted. And this is considerably higher than the cost of the original prospect lists.
Within St Albans (AL) Responsiva (0800 118 5000) have a prospect list of 5,589 business records. If this is your geographical target, Responsiva’s account management team then seek to help you identify whether there are any businesses within this file which you would not wish to market to. Some examples include;
- Would you really want your prospect list to include the sole traders or companies of 200+ employees?
- Would you really want your prospect list to include all civics? (e.g. fire & police stations, local authorities etc)
- Would you really want your prospect list to contain (for example) charities, solicitors, plumbers?
- Are factories, hospitals or businesses trading from home the right premise types for your prospect list?
- Does your prospect list require screening against the Telephone Preference Service?
- Does your prospect list require named directors and company owners, or are branch managers suitable targets too?
These are just some of the questions you should be having an open discussion about, and why all prospect lists supplied by Responsiva (www.Responsiva.biz) come with the free support of a dedicated industry expert.
The cost of NOT having this support is that you run the risk of your prospect lists containing totally undesirable prospects. And it is so important to remember that this is not just the cost of the prospect data at stake; it is also the follow-on costs of marketing to that prospect list afterwards!
Call Responsiva on 0800 118 5000 to get some free prospect list counts, a quote and a sample. You’re guaranteed to get the right prospect lists for your marketing and the service is not just fantastic at the front end; the after care service is always there for you too.
