From a universe of some two million UK businesses, Responsiva (0800 118 5000) have 11,403 prospect lists in Aberdeen (AB) to choose from for your marketing.
Getting the right prospect list is vital to the success of any marketing campaign which is why Responsiva ensure that every prospect data supply is managed and delivered by a highly experienced marketing data expert, rather than leaving you alone in the dark to stumble your way around the typical pitfalls you would encounter from an online ordering website.
An example of a typical pitfall is with the employee size. If you require a prospect list with at least five employees then an online ordering system will give you just that. But what does “5 employees” really mean?
It means that when the business was last called for a verification (which can be anything from one day to a year or more ago) the person at the end of the phone has stated that there were five employees. This figure could have changed since then, depending on the company’s recruitment and employee churn. This is understood and generally accepted by most who buy prospect lists for marketing.
And what is also accepted are occasional keying errors by the data gatherer, perhaps hitting the “5″ button instead of the “4″. However, this is quite rare.
But what is not anticipated are the “exaggerations” or “rounding” by the businesses themselves. Here is proof that when a business is called and asked how many employees it has, there is an element of rounding off to the nearest simple number:
Companies with 99 employees: 26
Companies with 100 employees: 5,219
Companies with 101 employees: 7
In reality there should be almost exactly the same number of businesses with 99, 100 and 101 employees. No business (of approximately this size) seeks to employ precisely 100 employees! We can see and accept from these figures that the total number of businesses with exactly 100 employees is most likely an equal share of the total number of businesses between 90 and 110. i.e., a twentieth.
Does this really matter? If you are looking for prospect lists of 100+ employees, it probably makes very little difference if some actually have 90 - 99. But where this really kicks in is with 5 employees: this is the lowest figure where companies tend to band themselves. If your business sold (for example) training services, requiring a minimum of 3 learners then 5 employees will be very important from the prospect list you source.
And if you sold business mobile phones or pc support services, requiring companies with a genuine 5+ employees then you wouldn’t want your prospect lists to contain just three employees. Or (as often happens) a married couple (with one of the partners a dormant party in the business) plus two temps.
This is just one of the pitfalls where online prospect list ordering systems do not help to point out the potential problem with your selection.
Where Responsiva are truly different is that not only do you get an incredibly fast and efficient service from the human being at the end of the phone or email, but you get intelligence too. Business coaches for example, requiring an absolute minimum of five employees, are recommended to consider 6+ employees. This minimises their risk of purchasing a substandard prospect list.
And the best part about Responsiva: the price is still more attractive than most of the online ordering systems!
Call now or send an email to info@responsiva.bizwhere you’ll receive free data counts and a quote for the right prospect list for your marketing. Once you’ve worked with Responsiva once you won’t ever want to change suppliers.
