Responsiva (0800 118 5000) have 14,231 business prospect lists in Oxfordshire (OX) which are now available for your direct marketing. In sourcing a business prospect list it is always best to work with a company that provides an experienced Account Management service, rather than an online ordering system. This is because even though the data list purchaser may think they understand data, only an experienced industry expert will truly appreciate the potential pitfalls for the customer before they buy. An automated online ordering won#’t point this out to you before you purchase! And it’s not just the cost of the prospect data you would then be facing; what about the price of all those postage stamps or telemarketing calls too?
One example of a pitfall with prospect list purchasing includes the fork lift truck company who provided a list of industries which are prevalent users of fork trucks. And when the industries are selected (from the full compliment of two thousand distinct classifications within the prospect list universe) out pops the data to their desired geographical remit. And yes, many of the companies did use a fork lift truck and made a viable target. However, there were two types of weak prospect from within this file, making these particular records in the prospect list as good as totally worthless:
1. Companies with one or two employees. At best the fork lift truck company may sell one fork truck - if they were very lucky!
2. Companies which although met the right industry specification, outsource their work to another supplier of (for example) pallet storage and logistic services.
Responsiva’s solution is to ignore the industry classifications completely and focus the prospect list solely on businesses trading from a WAREHOUSE premise. This eradicates the need to trawl through the industry types and focuses the prospects lists on the companies who have a need for a fork lift truck.
Would solicitors be a good industry to target for selling fork lift trucks? Of course not! However, there are solicitors within the business universe who do trade from a warehouse. Why, I am not sure: possibly for the mass storage of legal documents. And for this they would require only the very best of security and equipment: i.e., fork lifts.
A prospect’s “need” for your product or service isn’t the only consideration in marketing your business; prospect value also has to play its part. And here we consider the company size for your ideal prospect list. A sole trader will have less value than a warehouse with 10+ employees. The latter having more likelihood of requiring multiple purchases.
At Responsiva you receive a prospect data sourcing service which is second to none, thinking outside the box to get the right prospect lists for your marketing. You don’t get over-sold a mass of unsuitable prospects but instead get to intelligently discuss your products and services and how they may best be promoted through a direct marketing initiative. Responsiva’s customer services ensure that the prospect list you really need is perfectly suited to your marketing requirements. Not only is the service intelligent and efficient, you also get a truly excellent rate as well. You can contact Responsiva on 0800 118 5000 or browse the website at www.responsiva.biz .
