Responsiva dedicate an experienced Account Manager to all prospect list sales. The reason for this is to ensure that you receive the right prospect lists for your marketing and ensure there are no inadvertent mistakes which can easily occur from the automated online prospect list systems.
If you are marketing into the West Midlands, Responsiva will always ensure that the terminology of “West Midlands” is accurately defined before you purchase your prospect list. And what we have found is that most customers are happy that this is defined by six postcode areas: B, CV, DY, WV, WS & WR (though some would wish to exclude CV & WR).
Within the Birmingham postcode area (B) Responsiva have a prospect list of 34,832 businesses. If the Birmingham area represents your target catchment, the next stage is to identify the prospect lists you don’t require. There are generally just four key variables to focus on as follows:
1. Premise Type: would your prospect list want to exclude medical establishments, companies trading from home, educational establishment and places of worship? The typical target premise types are offices, retail, factories and warehouses, so Responsiva ensure the premise types you need are the ones your eventual prospect list contains.
2. Industry classifications. Because there are around two thousand distinct business classifications, Responsiva have grouped these into market sectors and business groups. This enables the swift identification of the right prospect lists by reviewing the relevant sectors. For example, within the education sector there are some 40 distinct classifications. These don’t just include prospect lists of schools, nurseries, colleges and universities, but also special schools, driving schools and horse riding schools. More specifically, not all education business types operate from a classroom environment.
3. Company Size. This is one of the main variables to consider for your prospect list. Company size doesn’t just determine a potential need of your company’s products or services but it is also indicative of value. There are numerous pitfalls in selecting prospect lists by company size and Responsiva ensure these points are covered.
4. Contact Job Title. This variable is regularly overlooked by list brokers with the argument that you get “the most senior contact name available with your prospect list”. What does this mean? It doesn’t just include company directors and owners, but one can also argue that a supermarket branch manager is indeed the most senior contact name at that site. Responsiva take care to ensure that your prospect list is not only accurate but fit for purpose too!
Whatever your prospect list requirements the best company to contact for an efficient and competitively priced service is Responsiva. All contact details are available on the website: www.responsiva.biz
