With 4,750 prospect data lists of Kitchen Planners & Furnishers available from within the UK there is a sufficiently large marketing pool to consider.
The industry classification (Kitchen Planners & Furnishers) falls within the Market Sector of Furniture & Furnishings which hosts more than 20,000 business data records across 34 distinct business data classifications. Other classifications within this market sector include blinds, upholsterers, bathroom equipment and planners, cabinet makers, beds & bedding, shopfitters and even office furniture and equipment.
Identifying the right industries for your marketing is the key to purchasing the right data lists. At Responsiva there is always a first class service to help you get this right, and one of the strongest methods of identifying the right prospect data is to profile your existing customers.
Customer Profiling
Business mailing lists are strongest when the prospects resemble your existing customers. There are three elements to a customer profile;
1. Match the customer database to the UK universe
2. Review the business data fields in the universe to pick out profile trends.
3. Identify the business data lists which are not resident within the customer database. these are called “net names”.
Common trends usually appear within the business market sectors and employee count.
The resulting “product” of a customer profile is a specification for a prospect database.
Finally a count of the net names is produced. This is the volume of new prospects meeting the marketing data specification but not present within the customers own database.
To get the right support and advice in identifying your ideal prospect data lists call Responsiva on 0800 118 5000 where an industry expert will be there to help.
