Charity shops are often excluded from the specification of new prospect data lists. The main reason beingwhat could a business sell to them? Typically all key decisions are made from the head office anyway, and any local decisions which are made by business branches may not be applicable either. One example being recruitment services; recruitment companies “sell” businesses prospective new employees and charity shops are looking for volunteers rather than paid employees.
When sourcing prospect data lists many companies first seek to identify the business types which match their ideal specification or target market. This may be the Retail Sector for example. However, it is also very wise to consider the prospect data which is unsuitable and make the appropriate exclusions from the marketing lists. Charity shops is a very good example of a potential exclusion from prospect data lists for two main reasons;
1. They are almost all “branches” and therefore there is no key decision-maker within the available business data lists.
2. By the nature of their industry they are not renowned spending money on new products and services, making them less responsive to marketing data campaigns.
However, this does not mean that every business would wish to exclude charity shops from their prospect database. There are some 4,800 charity shops available as data lists within the UK and if they are required Responsiva (0800 118 5000) can provide them.
