One of the most trusted methods of marketing a business is through the purchase of prospect data lists for direct marketing purposes. There are approximately 750 business data lists in Peterhead, which is defined by the postcode district AB42 in Aberdeenshire.
Because direct mail typically yields a 1% response rate (depending on your marketing literature, target market and campaign timing) it would be advisable to identify a few thousand mailing list records from which to conduct an ongoing direct mail campaign.
Market Sectors
With two thousand different business classifications, prospect data covers eight Business Groups:
· Services
· Retail
· Transport
· Food & Drink
· Agriculture
· Manufacturing
· Construction
· Materials & Chemicals
Business mailing lists may target any number of these groups, or dig deeper into their respective market sectors, of which there are more than one hundred headings.
By way of example, the retail sector includes prospect data lists of all industries where a consumer may enter a premise to purchase a product or service. Not just “shops”, but also restaurants, garages and opticians.
The Service Sector is probably the most diverse of all business groups because it includes not just business services but also Finance, Education, Medical and Government market sectors.
To identify the right business data lists for your marketing (in Peterhead or any other geographical area) the best company to speak with is Responsiva on 0800 118 5000. Your call and all supporting advice is free and unlike some other list brokers you will get straight through to an industry expert who can help you with your campaign ideas. This results in free data counts and a quote for your data, along with a data list sample so you may visualise what you would ultimately be purchasing.
