With just 70 businesses, Macduff is serviced by the postcode district AB44 in Banffshire.
To source business data lists for your marketing it is important to get the right prospect data specification. this is achieved by reviewing the following variables, in no particular order:
1. Geography
The full AB postal area has more than 11,000 business data lists available for marketing, so this may be a good place to start if your business is located anywhere within the Aberdeenshire or Bannfshire areas.
2. Industry Classifications
With ap[proximately two thousand distinct industry classifications it is important to get your target market right. There would be no need to necessarily wade through all 2,000 industry types however, because they all group up into 100 market sectors, or even just 8 business groups (such as retail, manufacturing etc).
3. Premise Types
There are fourteen different premise types, such as retail outlets, companies trading from home, offices, factories etc. The premise type variable can be crucial when sourcing data lists for a specific company type. e.g. photocopiers are best sold into offices, fork lift trucks best targeted at warehouses etc. When using the premise type field the industry classifications can often be ignored!
4. Company Size
Depending on your company’s products and service, the company size of your prospects may be relevant. For example, if you offer NVQ training there is little point in targeting the sole-trading business. Typically in this case a minimum number of employees would be applied to filter the data lists before selection.
There are other variables to work with in order to segment your ideal prospect data further before purchase. Responsiva wil help guide you through an appropriate set of parameters to enable some prospect data counts to be emailed to you. This will lead to a quotation (and data sample) for you to consider without charge or obligation until a purchase is agreed.
To find out more about how Responsiva can support your data list marketing call on 0800 118 5000.
