Covered by the AB43 district, Fraserburgh has 514 business data records which may be supplied as a marketing list from Responsiva. Expanding into the full Aberdeensire postal area (AB) yields 11,400 marketing list records.
Geographical Requirements
The specification for business marketing data lists should initially be focused on the geography, even if this is the full UK. Mailing data lists may be segmented geographically by:
· Post town
· County
· Postcode AREA (e.g. “WR”, “B”, “SW)
· Postcode DISTRICT (e.g. “WR1“B6 – 8”, “SW3 & 4”)
· Postcode SECTOR (e.g. “WR1 4”, “B6 7-9”)
The relevance of targeting business prospect data lists to a tight catchment area means reducing the driving time (and petrol costs) for the sales reps.
With 124 postcode areas in the UK marketing data lists canbe split into sales territories (e.g. “North West”, “Wales”, “London” etc). Responsiva provide this segmentation service without charge when data lists are sourced.
Other areas for consideration when sourcing business data are the industry classifications & market sectors, plus the premise types, employee sizes and the contact name job titles available. e.g. splitting “branch managers” from company directors and owners.
To get a free and professional quote for your marketing data requirements visit the Responsiva website at www.Responsiva.biz and call on 0800 118 5000.
