Within Warwickshire there are approximately 1,800 business data lists in Rugby which can be supplied by Responsiva (0800 118 5000 / www.Responsiva.biz). Rugby is defined by the postal districts CV21 - CV23 and the full CV area hosts ten times the volume of business data lists for marketing.
When seeking data lists it is often more important to consider which businesses to EXCLUDE rather than worrying about which ones to target. For example a typical exclusion list may be as follows:
- Exclude unless there is a named director with the data lists
- Exclude if the business is registered with the Telephone Preference Service (for telemarketing campaigns)
- Exclude charities, solicitors, builders, accountants etc
- Exclude the complete FINANCE and EDUCATION sectors
- Exclude business data lists trading from home
- Exclude business data lists with more than 50 employees
By working in this way it becomes easier to brainstorm the right market, especially if you consider your services to be marketable to “any business”. In reality almost all businesses have some exclusions to their ideal business data list.
At Responsiva you will speak with an expert in data lists so you can be assured that the business data you source is fit for purpose and as responsive as possible.
