Oxford covers OX1-4, OX33 and OX44. Within these postal districts of Oxford there are just over 3,500 business data lists available for marketing your business.
The full Oxford postcode area (OX) has some 14,000 businesses, should you be looking to cover the full region.
In general the best way to select data lists is to start with your geographical requirements, even if there are far more prospects than you desire. The data lists can then be whittled down by reviewing the other variables available within the file. For example;
- Industry Classification or Business Group. By including or excluding certain business classifications the available data lists will reduce accordingly. Typically companies will exclude other businesses from within the same classification as themselves. So if you are a graphic designer then it would be normal to exclude all other graphic designers. Other commonly excluded industry types are the medical sector, government, charities and solicitors.
- Company size. Because around 50% of businesses have less than 5 employees, to make a minimum of 5 employees your requirement then the marketing data lists available to you is immediately halved.
- Premise Type. Data lists can be selected by premise type, which includes offices, retail outlets, warehouses, factories and businesses at home amongst others.
- Contact job title. By selecting only named proprietors and directors the data lists supplied will provide you with an autonomous decision-making capability. Branch Managers by contrast are typically better placed for “localized” services (rather than strategic ones) such as commercial cleaning or recruitment.
To ensure you source the right business data lists for your marketing, give Responsiva Data a call on 0800 118 5000 where an industry expert will be there to help without any obligation on your part.
