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Archive for September, 2009

Shipston on Stour Data Lists

Within CV36 Shipston on Stour has 225 businesses, compared to some 17,000 within the full CV postal area.

If you are planning to run a marketing campaign to the companies within this catchment area, Shipston-on-Stour data lists can be sourced from Responsiva (www.Responsiva.biz / 0800 118 5000). The service you receive is efficient and professional, typically supplying free business data counts within 30 minutes, along with samples and a quote for the data lists you need.

All marketing data supplied by Responsiva is pre-screened against the Telephone Preference Service, so you can be assured of your compliance requirements. You will also receive full support and guidance at all times to ensure the data lists are fit for purpose and will yield the best possible response for your marketing campaigns.

Call now and add Responsiva to your preferred suppliers list for competitive business data list quotes whenever you need them.

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Data Lists in Rugby

Within Warwickshire there are approximately 1,800 business data lists in Rugby which can be supplied by Responsiva (0800 118 5000 / www.Responsiva.biz). Rugby is defined by the postal districts CV21 - CV23 and the full CV area hosts ten times the volume of business data lists for marketing.

When seeking data lists it is often more important to consider which businesses to EXCLUDE rather than worrying about which ones to target. For example a typical exclusion list may be as follows:

  • Exclude unless there is a named director with the data lists
  • Exclude if the business is registered with the Telephone Preference Service (for telemarketing campaigns)
  • Exclude charities, solicitors, builders, accountants etc
  • Exclude the complete FINANCE and EDUCATION sectors
  • Exclude business data lists trading from home
  • Exclude business data lists with more than 50 employees

By working in this way it becomes easier to brainstorm the right market, especially if you consider your services to be marketable to “any business”. In reality almost all businesses have some exclusions to their ideal business data list.

At Responsiva you will speak with an expert in data lists so you can be assured that the business data you source is fit for purpose and as responsive as possible.

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Nuneaton Data Lists

Data lists are used for marketing your business to other businesses within a defined catchment area.

Whilst the full Coventry area has nearly 17,000 businesses, Nuneaton (which is defined by CV10 to CV13) hosts just 2,000 business data lists for marketing which can be supplied by Responsiva (0800 118 5000). Further screening criteria can be applied to your marketing data, such as ensuring the correct contact job title. Typically this will be named directors and proprietors, but can be filtered to include managers and other functions.

If you are sourcing mailing lists for direct mail the screening against the Telephone Preference Service is not required. Otherwise it is likely to remove around 25% of the available marketing data. Even more if the selection you have applied caters for just the smaller companies.

All Nuneaton data lists supplied by Responsiva are for multiple use and contain the marketing fields required to conduct your direct marketing campaigns.

To find out more, and to receive some free data list counts contact Responsiva on info@responsiva.biz or freephone 0800 118 5000 where an industry expert will be there to help.

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Leamington Spa Data Lists

Defined by the outbound postcodes CV31 to CV33, Leamington Spa has 1,700 business data lists available for marketing from Responsiva (0800 118 5000). Approximately 25% of businesses are registered with the Telephone Preference Service, so can only be supplied as mailing lists without a telephone number.

To get the right business data, typical variables for consideration include premise type, contact job title, employee size and market sector. The market sector is a cluster of industry classifications with a similar line of business. For example, the Education sector includes schools, colleges, universities, nurseries as well as adult education centres and some of the more obscure types such as horse riding schools and driving schools.

The full Coventry postal area hosts nearly 17,000 business data lists and employs approximately 230,000 staff.

To receive free marketing list data counts with a quotation contact an industry specialist at Responsiva.

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Data Lists in Kenilworth

Within the Coventry postal district of CV8, Kenilworth hosts 830 businesses. Business data listsare identifiable not just by geographical area but also by industry sector, company size and premises type.

To review the full Coventry postcode area nearly 17,000 businesses are available, employing some 230,000 staff.

To learn more about how best to identify and source business datalists for marketing call Responsiva for helpful, professional and free support. You only pay for the data lists you desire, after receiving free a quote, data counts and samples.

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Coventry Data Lists

Just over 6,000 companies operate from Coventry, defined by the postcode districts CV1 to CV7 inclusive.

The Coventry marketing data lists available have some 26% registered with the Telephone Preference Service, so only the remainder can be supplied with a phone number. The remainder make perfectly suitable marketing mailing lists so they remain active within the prospect universe.

Because the average Coventry business employs 15 staff, marketing to these 6,000 companies reaches some 75,000 end users.

Data lists can be segmented further by premise type, splitting offices from factories, retail outlets and companies trading from home etc. Likewise, industry sectors can be applied to ensure your data lists contain only the finance or education sector by way of example.

To receive professional and free support in selecting the right data lists for your marketing Responsiva have over 20 years direct marketing experience so you are assured the support you get will be right. Call now (on 0800 118 5000) to take advantage of the efficient and professional service.

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Bedworth Marketing Data Lists

Within the outbound postcode CV12, Bedworth has nearly 500 marketing data lists available. This file would not be likely to yield a huge result if the typical direct mail response rate is around 1%, depending on product and marketing literature to name just two of the factors influencing response rates.

By examining the larger postal area of the full CV postcode, more than sixteen thousand marketing data lists are available for review. The full Coventry postcode area has a workforce of around 250,000 employees, with an average company employee size of 15. And around half of all companies have less than five employees.

Business data lists may be selected in many ways, according not just to size but also by industry, market sector, premise type, date established to name just a few of the options.

With Responsiva you will always receive an efficient and professional service, providing you with free data list counts and a quotation for the perfect file for your marketing needs. Call 0800 118 5000 for further information or send an email to info@responsiva.biz

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Data Lists in Atherstone

Atherstone business data lists are sourced from the postcode district CV9 and number 450 records.

Because data lists can be segmented by other variables (industry, company size, premise type to name three) it is better to start your prospect selection with a wider territory.

In profiling the full CV postal area nearly seventeen thousand business data lists are available for marketing. 26% of these businesses are registered with the Telephone Preference Service (TPS) and therefore cannot be telephoned for marketing purposes. The corporate TPS file was set up in 2004 to help the small business avoid being bombarded with inbound marketing calls which prevent the business from operating freely.

Perhaps most interesting of all however is that of the 26% of TPS registrants, the breakdown by employee size is as follows:

  • 30% of companies with less than 10 employees (in the CV area) are on the TPS file
  • 14% of companies with ten or more employees (in the CV area) are on the TPS file

Therefore some of the larger companies are taking advantage of registering themselves with the TPS, even though many actually perform outbound telephone marketing sales calls from data lists themselves. And most hypocritical of all are the outbound telemarketing companies who’s sole operation is geared around making marketing calls, when registering themselves with the TPS file to decline receipt of marketing calls themselves. Unethical in my view.

When businesses are registered with the TPS file, they are better sourced as mailing lists for marketing purposes as there is nothing to stop you from contacting them by post.

To find out more about sourcing a great marketing list give Responsiva a call on 0800 118 5000.

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Data Lists of Counselling & Advice Services

Responsiva have more than 5,000 Counselling & Advice Services data lists available for marketing purposes, with an additional 500 if you would also like to consider specialist counselling services (e.g. alcohol and drug misuse).

With some two thousand distinct industry classifications, Responsiva work with “Business Groups” and “Market Sectors” to identify similar industry types to those you are looking to source as data lists.

There are eight distinct Business Groups, which include Retail, Manufacturing, the Service Sector, Construction, Food & Drink etc.

These break down into just over one hundred distinct market sectors. So, for example, within the “Service Sector ” business group are the market sectors; Education, Finance, Office Services, Marketing, Consultancy etc.

Eqach of these market sectors break down further into the two thousand distinct classifications. For example, within education there are schools, colleges, nurseries, universities etc. There are also some obscure industries such as driving schools, horse riding schools, all of which are “education”, but not perhaps as you might imagine because they don’t require pen & paper, text books, desks and chairs etc.

This is the perfect example of why when sourcing data lists for your marketing you should contact Responsiva on 0800 118 5000. Let’s say you sell stationery, pens, pencils etc. You may go to a list broker and ask to start with the education sector. They in turn will provide you with all the conventional education companies, which includes the driving schools and horse riding schools. Responsiva offer a better look at your data lists before purchase, breaking down the industry sectors and classifications clearly for you. You can visualise what your buying (before you buy!) with the aid of data samples. And the service you receive is guaranteed. If you’re ever unhappy with the data lists provided by Responsiva we will put things right for you - quickly!

So keep Responsiva on your tender list because the service and experience you receive is nothing short of fantastic.

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Data Lists of Sports Clubs & Associations

The full leisure industry has more than 50,000 businesses across the UK. But if you are only looking to source data lists of sports clubs & associations Resp0nsiva (0800 118 5000) have some five thousand business records available.

Data lists are supplied for marketing purposes in a spreadsheet format, along with the following fields;

  • Full company name, address and postcode
  • Senior contact name and job title
  • Industry classification, premise type and employee size
  • Telephone number (screened against the CTPS file)
  • Fax number and website where available

All business data listssupplied by Responsiva are for multiple use. This allows you to contact the prospects several times by all the methods available (e.g. by mail, telephone and fax).

Email addresses are available too, though quoted separately.

When you call Responsiva you will get a terrific service from a real marketing data industry expert who understands the industry well and how best to apply your products and services to market.

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