If you are planning to market a new design of fashion clothing to fashion shops there are some 8,600 across the UK.
Unless you get lucky in meeting with one or more of the main high street names, probably the best way to get your new design into the high street is by sourcing a mailing list of fashion shops. This enables you to send photographic images of your designs and possibly some small material sample as well.
In sourcing data lists of fashion shops, your first port of call should be Responsiva (www.responsiva.biz / 0800 118 5000). The reason is that Responsiva would not try to sell you all 8,600 retail outlets. This is bacause many are managed by a branch manager with no autonomy to purchase and stock your designs, so your marketing to them would be wasted. Instead, Responsiva recommend that your mailing list should only include the fashion shops with a named proprietor, partner, director or chief executive. Thus you are reaching a key decision-maker who can actually make the decision to stock your item(s), and who may also have control over multiple outlets.
In total there are around 3,200 such fashion shops in the UK, ensuring a smaller, better targeted business data list for your marketing.
This is the typical approach of Responsiva; i.e., to ensure you get the right data lists which are not only fit for purpose but also yield the best results for your budget. Responsiva don’t profess to be an expert in fashion and design, but the understanding of marketing data lists and how best to use them is precisely what Responsiva do best.
