Within the UK there are approximately 7,800 beauty salons. So if you are looking to market a new beauty product, sourcing data lists of beauty salons from Responsiva (www.Responsiva.biz / 0800 118 5000) would be the best place to start.
But you may not want to stop at beauty salons. Other possible industries to target include:
- nail technicians
- aromatherapy
- electrolysis
- health clubs & gymnasiums
- beauty consultants
- solariums
By including these additional industries you would have more than 16,000 prospects to go at!
This could prove a costly marketing exercise because once you’ve arranged the mailshot design, sourced the data lists, printed, packed and posted you are probably looking at a budget spend between £10,000 and £20,000.
There are ways of fine-tuning data lists and one method that Responsiva would recommend is to only include those industries who have a named proprietor / director at the premise, rather than a branch manager. This excludes all the chain outlets and ensures you reach key decision-makers. By applying this filter to the data you would be left with around 13,000 prospects to choose from.
Another proactive way to filter business data lists would be to take the “X,000 largest” by employee size. It follows that the more employees there are at an outlet, the more likely it is that your new range will sell more by volume.
This enables you to budget on a specific volume for your mailing list. Say one or two thousand to start with, rolling out to the rest if the trial is a success.
Responsiva don’t understand much about beauty products, but do understand about marketing with data lists!
Call now on 0800 118 5000 to speak with a business data list expert and receive a free (no-obligation) count and quote for some data to match your marketing targets.
