There are around 6,500 travel agents within the UK and these can be purchased as a prospect data list from Responsiva Data (0800 118 5000, www.responsiva.biz).
Travel agents are (similar to, say, estate agents and public houses) one of the industry classifications where the national chains are often not desired for marketing purposes. A key decision-maker is needed, not a branch manager.
To most, identifying the independents is not an obvious solution - esepcially if there’s no presence of a head office indicator within the data. But the clue is above; the job title of the most senior contact name is usually a give-away. With pubs, the independents are those with a landlord, landlady, proprietor and (less frequently) a named director or partner. Likewise the managers and licensees comprise the pot of undesired business data.
And with travel agents the key to sourcing the best data lists is also with an application of sifting out the directorship and proprietry job titles.
Approximately2,500 travel agents can be identified in this way and this amounts to just 40% of the data lists available. By homing in on just this file (i.e., 2,500 records) your marketing budget immediately avoids the wasted spend and resource in contacting the branches.
The source the right business data and mailing lists for your prospecting give Responsiva a call on freephone 0800 118 5000 or browse the website at www.responsiva.biz. A highly experienced industry expert is there to take your call with no getting passed via reception to an account management team which may include trainees.
All basic data list counts are provided free of charge, along with a quotation and sample.
