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Archive for July, 2009

Marketing Data Lists in Heywood

With approximately 600 trading entities, Heywood is defined by the postcode district of OL10 in Lancashire.

To source marketing data lists within Heywood call Responsiva on 0800 118 5000 where a highly experienced marketing data expert will be happy to help answer any questions, run you some free counts, provide a sample and quote you for the business data identified within specification.

Responsiva’s data lists are supplied in spreadsheet format via email and contain all the necessary fields to conduct effective direct marketing campaigns. Where telephone numbers are required, Responsiva will pre-screen all business lists against the Corporate Telephone Preference Service to ensure your own compliance with data protection regulations. And to ensure you reach the right prospects, data lists may be cut by industry, geography and company size because not every business is a viable prospect for your products and services.

Call Responsiva now on 0800 118 5000 to identify the market you should be targeting and the data lists you should be sourcing to achieve this.

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Bakers Data Lists

With nearly 6,000 aroundthe UK, Responsiva (0800 118 5000) supply business data lists of bakers for your marketing.

All business data lists are provided in a spreadsheet format and includes full company name & address, the most senior contact name and job title, telephone number (TPS passes only), fax number & website (where available) plus the industry classification (all bakers’ shops) and number of employees.

A free business data count and sample is available for all industry types, along with a quotation.

Perhaps when targeting bakers shops you may only wish to include the ones run by a proprietor, rather than the chain outlets which are more predominantly operated by a manager. This is more likely to yield a purchasing decision for your services, rather than any requirement to escalate this to head office. When sourcing business data lists from Responsiva this would be a typical point covered so as to ensure you are likely to generate the best return from your marketing budget.

Call now to speak with an industry expert; the call is free and without obligation.

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Mailing Lists of Florists

Responsiva Data (0800 118 5000) have six thousand mailing lists of florists available, which may be supplied in an Excel spreadsheet for your direct marketing.

When sourcing any form of business data it is best to call the list broker first to ensure you are receiving the right data lists for your marketing. For example, you may want to exclude the florists which are run by a manager, and only include those operated by a proprietor. The reason being that managers typically work for the chains and may not have the decision-making ability to purchase your services. Typical services a florist might buy include those of local flower-growers, accountants, greetings card or ribbon manufacturers. But if you provided one of these services, would you want to target florists operated by a manager? Perhaps not initially anyway.

This is the service you receive when sourcing your business data lists from Responsiva Data: care an attention to your target market, rather than an attempt to sell you data lists of every possible trading location.

Data lists are typically supplied within an hour via email and all data counts (with a sample and quotation) are provided without charge or obligation.

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Data Lists in Bacup

Bacup is a village north of Rochdale, covered by the OL13 postcode district. The district contains just over 300 businesses which may be sourced for marketing purposes. To identify the right data lists for your marketing within Bacup contact Responsiva Data (0800 118 5000) for free and professional advice.

The service you receive will be free data counts and a quote, along with a data sample so you may visualise the data fields and format of the eventual business data supply.

Typically companies desire further segmentation of their data lists by employee size and industry classification, so as to select the right target market. Responsiva will ensure the business data universe is dissected accordingly and the right counts presented to you for consideration.

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Ashton-Under-Lyne Mailing Lists

Within Ashton-Under-Lyne there are approximately 1,400 business mailing list records available from Responsiva Data Services. These are segmentable by industry, geography and company size to ensure the data lists you purchase are suitable for your marketing.

Ashton-Under-Lyne spans the postal districts of OL5 to OL7, whilst the full Oldham postcode area (OL) has closer to ten thousand business data records suitable for marketing purposes.

In sourcing business data lists the most important thing is to ensure that the companies sourced match the profile of your customer base. Therefore, if you sell business mobile phones (and need customers with 5+ handsets) then your target market will have a minimum of five employees to ensure at least a possibility of meeting this minimum criteria. Additionally you would need to exclude company branches (where such purchasing decisions cannot be made) and any industry types unlikely to require a suite of mobile phones for the business.

Responsiva Data (freephone 0800 118 5000) will provide free and professional marketing support in identifying your target market, followed up with data counts and a quote. There is no obligation for this service and your only commitment is to pay for the data you actually require (and purchase) after being presented with this advice.

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Data Lists of Car Dealers

There are two classifications for car dealers. Specifically these classifications distinguish new car dealers from used (second hand) car dealers. There are approximately 6,000 data listsavailable for new car dealers and 3,000 for used. Responsiva data provide free business data counts from any combination of some 2,000 distinct industry types. The counts are accompanied with a free sample and a quotation for the business data lists you are looking to source. All calls to Responsiva (freephone 0800 118 5000) are responded to professionally by an industry expert.

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Data Lists of Social & Leisure Clubs

Within the UK there are approximately nine thousand Social & Leisure Clubs.

These are not typically selected for marketing purposes, but this depends entirely on your service offering.

If you would like to source data lists of social & leisure clubs for your marketing then call Responsiva on 0800 118 5000 where an industry expert will be pleased to quote you for the data and supply a free sample.

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Oldham Data Lists

Oldham is represented by the postal districts of OL1-4 and OL8-9.

Within these districts of Oldham there are 4,000 businesses available to purchase as data lists from Responsiva (0800 118 5000 / www.Responsiva.biz). If the full OL postal area is considered then there are just light of 10,000 business data records, which includes other towns such as Ashton-Under-Lyne and Rochdale.

It is important to consider when sourcing data lists the type of business that you should be prospecting to. Typically, less than half make good prospects, and to buy mailing lists of these bad prospects is just a wasted marketing budget.

Examples of weak prospects will depend very much on your company’s industry and market, but typically could include:

  • Charities and other non profit-making industries
  • Government and public sector
  • Micro businesses (say, below 4 employees)
  • TPS failures (for telemarketing campaigns)
  • Branches (such as supermarket and high street chains)

Many clients find that after a ten minute discussion with Responsiva, what they initially thought to be “we can market to ANYONE” actually transpires to a REAL prospect pool of just 10% to 20% of the available businesses within the geography required. And this is where Responsiva helps their clients the best: all marketing data listsare accurately specified and counted prior to purchase, along with a quotation and data sample. Nothing is hidden for future disappointment. Responsiva don’t like credit notes and refunds any more than you do, and that’s why we almost always get it right for you first time, every time.

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Data Lists of Post Offices

Despite recent closures, there remain approximately 6,500 post offices around the UK.

Perhaps not the most obvious choice when sourcing business data lists, but post offices are a great target for companies selling items like padded envelopes and general stationery.

To source data lists of post offices contact Responsiva (www.responsiva.biz / 0800 118 5000)  where you will get to discuss your marketing plans with a data list expert, and explore other industry channels. For example, corner shops and other likely outlets.

How you target these businesses is another matter for discussion. Mailing lists are generally the most popular because they allow the opportunity to provide samples of your products (not to mention pleasing the post office with the purchase of postage!). But telemarketing lists are also highly effective through the engagement of conversation to establish whether a copy of your catalogue would be of interest or to set an appointment for a demonstration.

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Data Lists of Beauty Salons

Within the UK there are approximately 7,800 beauty salons. So if you are looking to market a new beauty product, sourcing data lists of beauty salons from Responsiva (www.Responsiva.biz / 0800 118 5000) would be the best place to start.

But you may not want to stop at beauty salons. Other possible industries to target include:

  • nail technicians
  • aromatherapy
  • electrolysis
  • health clubs & gymnasiums
  • beauty consultants
  • solariums

By including these additional industries you would have more than 16,000 prospects to go at!

This could prove a costly marketing exercise because once you’ve arranged the mailshot design, sourced the data lists, printed, packed and posted you are probably looking at a budget spend between £10,000 and £20,000.

There are ways of fine-tuning data lists and one method that Responsiva would recommend is to only include those industries who have a named proprietor / director at the premise, rather than a branch manager. This excludes all the chain outlets and ensures you reach key decision-makers. By applying this filter to the data you would be left with around 13,000 prospects to choose from.

Another proactive way to filter business data lists would be to take the “X,000 largest” by employee size. It follows that the more employees there are at an outlet, the more likely it is that your new range will sell more by volume.

This enables you to budget on a specific volume for your mailing list. Say one or two thousand to start with, rolling out to the rest if the trial is a success.

Responsiva don’t understand much about beauty products, but do understand about marketing with data lists!

Call now on 0800 118 5000 to speak with a business data list expert and receive a free (no-obligation) count and quote for some data to match your marketing targets.

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