To source business prospect data in Gillingham there are approximately 1,700 trading entities to choose from. The best route to identifying the right business data lists to market to is to speak with an experienced list broker who will aid the process though a suite of targeted questions.
Gilligham covers ME7 and ME8, so your geographical catchment area may be increased to include the full Medway (ME) area, whereby there are closer to 12,500 business locations.
The first aspect of picking out the right business data list is to establish the method(s) of your approach. For example, because around 22% of companies are registered with the Telephone Preference Service, around one fifth of the available universe is unsuitable as telemarketing data. However, all business records are suitable for selecting as mailing lists so the figures above (for both Gillingham and the full Medway region) are reflective of the entire universe available to your marketing campaigns.
Fax numbers are resident on around 60% of businesses and email data figures vary depending on whether generic emails are acceptable (e.g. “info@”), or multiple emails per business record can be taken (such as the managing director and marketing director).
Once the method of marketing has been established we then look to appreciate which business types may be included. So for mailing lists Medway you may opt to only take records with a turnover between £250,000 and £1,000,000, where there is a named director (or head office / primary site) and exclude specific sectors such as manufacturing. Every filter applied to business data lists will reduce the eventual volume of prospects that are available to you, and may result in requiring several data list counts and cross-tabulations in order to visualise the ultimate pot of prospects. These “data counts” are free at Responsiva (0800 118 5000, www.responsiva.biz) and are supplied with a free sample and quotation. The information is supplied without obligation and left with you to decide how best to take your campaign forward.
