Faversham has 624 businesses which can be purchased from Responsiva (0800 118 5000, www.Responsiva.biz) for your direct marketing. Within the postcode of ME13, the data lists in Faversham may be split according to your target market; by employee head count, business classification, length of trading, premises type and by a head office or branch indicator. The full ME postcode area has more than 12,000 business data lists available which may be trimmed in the same way.
Some brokers of business data lists offer an online selection system where you may apply all the filters yourself and purchase the data there an then. Whilst this service is quick (though it need not be so much quicker than through speaking with an efficient account manager) it does not help identify any potential issues with the data you ultimately source. One example may be the application of desiring all data lists to contain a “senior decision maker” or “most senior person at site”. What does this mean exactly? One may be forgiven for assuming it relates to company directors and business owners, but in reality it could be the branch manager of chain supermarkets and other retail premises because they are after all the most senior person at that business location.
Where Responsiva are different is that you get to discuss these very points; openly and frankly. Whilst supermarkets may have the autonomy to purchase (say) produce from local farmers or perhaps recruitment services, they would not have the decision-making ability to invest in computer software systems, business coaching services or services pertinent to the full UK operation of the company. And therefore any mailing lists or telemarketing data that you purchase should accurately reflect the market you are looking to attract.
A service Responsiva provide without charge or obligation is a count (or cross-tabulation) of the prospects within your target market. For example, if you require mailing data in Faversham, with 5 or more employees, a telephone number and ten or more employees then you will receive an email with the available volume within minutes. A free sample is also supplied with a quote for the data supply.
It is more common when purchasing business data lists to cover a wider area; typically three or four postcode areas. This typically yields a business data universe of 50,000+ records. After all the trimming down (by job title, company size, industry types, TPS passes etc) the net file would typically be of the order of 1,000 - 10,000 records.
So when sourcing any form of business data lists for your marketing, include Responsiva in your tender process because the service and experience is amongst the best you can possibly find and the price is very keen.
