Within the UK universe of businesses there are 6,600 b2b data listsof printers which can be sourced from Responsiva (0800 118 5000, www.responsiva.biz). Business data lists are utilised for direct marketing which includes direct mail, telephone marketing, fax marketing and email marketing.
A mailing database of printers supplied by Responsiva will contain full company name and address, a senior contact name and job title, the industry classification and employee size plus the required marketing fields such as telephone number, website address, fax number and email address.
The best way to source business data listsis almost always to speak directly with an experienced list broker. This will enable open discussion on how fit the data is for your marketing. Questions such as update recency, Telephone Preference Service screening and the fields & format of the b2b data lists supply are all relevant points to be asking. Guarantees on mailing gone-aways or dead telephone numbers should also be given - in writing. It is unreasonable to expect any b2b data lists to be 100% accurate, but with respect to mailing gone-aways and dead numbers a figure of less than 2% is generally considered reasonable across the data lists industry.
Within the printing industry there are other classifications to consider, such as screen printers. More than 20% of printers have registered themselves with the Telephone Preference Service, so should not be cold-called. However, these printers are suitable for marketing to via direct mail and all b2b data lists supplied by Responsiva will contain the appropriate information to achieve this.
